Purchase Complete Page Best Practices

Overview

The objective of recommendations on the Purchase Complete Page is to pull the customer back into the purchase funnel.

Quantity: 1-2 placements
Location: As high up on the page as possible. As the retailer has already secured the sale, recommendations should be one of the highest priority pieces of content on the page.
Strategies: Here, we cross-sell against the products just purchased with an understanding that, yes, this will create a recommendations experience similar to what was shown on the cart page.

Strategy	Family	Description	Comments
PurchaseCP	Product Bought Bought	People who bought this item also bought Products other customers have bought given they bought the current product	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
PurchaseEV	Product Bought Bought	People who bought this item also bought SSame as PurchaseCP but bias toward higher-priced items	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
SessionPurchase CP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP but purchases must be from same session
CategoryDiverse PurchaseCP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP, but does not recommend products belonging to primary category as seed and only recommends one product from each unique category	Includes name of category to which recommended product belongs; can be exposed in layout
CategorySiloed PurchaseCP	Product Bought Bought	People who bought this item also bought Same as PurchaseCP but results are filtered to match the category of the seed item	Only use in verticals where same-category cross-sell make sense, e.g. Apparel but not Consumer Electronics
MultiItemPurchase CP	Product Bought Bought	People who bought items in your cart also bought Same as PurchaseCP but uses multiple items as the seed	Also enable the V2 version of this strategy, which de-prioritizes general top-seller
RelatedToCart	Product Bought Bought	People who bought this item also bought Products frequently purchased with items in the customer’s cart	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
RelatedToCart ViewCPFiltered	Product Bought Bought	People who bought this item also bought Same as RelatedToCart but filters out similar items as deemed by their ViewCP score	Also enable the V2 version of this strategy which de-prioritizes general top-sellers
RelatedToCart CategoryFiltered	Product Bought Bought	People who bought this item also bought Same as RelatedToCart but filters out products in the same (leaf) category as the seed item	Also enable the V2 version of this strategy which de-prioritizes general top-sellers
MutlItemViewCP	Product Viewed Viewed	People who viewed items in your cart also viewed Products other customers have viewed given they viewed products in cart	Only use in verticals where same-category cross-sell make sense, e.g. Media but not Consumer Electronics
MultiItem Personalized PurchaseCP	Personalized	People who bought items you purchased also bought Products other customers have bought given that they bought products the customer recently purchased	Also enable the V2 version of this strategy, which de-prioritizes general top-sellers
RecentHistorical Items	Personalized	Recently Viewed Items Items viewed during current and previous sessions
TopProducts	SiteWide BestSellers	Shop $STRATEGY_HINT$ Top Sellers Top products in the based on views, clicks and purchases